Friday, September 24, 2010

How to Overcome a Buyer's Shock at Your High Prices!!

I subscribe to Bob Bly's newsletter and he just sent me this gem. What great advice for any online business owner!

Dear 
Direct Response Letter
 Subscriber:
 
The higher the price of your product or service, the more the
prospect is likely to experience "
sticker shock
" -- a resistance
to paying that much money, no matter how much he wants what
you're selling.
 
Sticker shock is that unpleasant moment when the prospect gasps
(aloud or silently), and thinks: "It's THAT much money? Why??"
When the prospect immediately rejects the price as too high,
that's sticker shock.
 
Fortunately, there are a number of sales and marketing techniques
that can help us overcome sticker shock and get people to pay the
hefty prices we are asking for our products and services.
 
One trick that works is to talk first about higher-priced
products than the one you are selling. Then give your price that,
while substantial, is still less than the numbers you've been
throwing out.
 
For instance, if you are selling reading specs by mail, mention
in your ad that laser eye surgery is $1,000, new eyeglasses can
run $300 at an optician's, but your mail order reading specs are
just $19.95.
 
If you are selling an options trading
 course on video, first
mention your $1 million minimum private managed accounts ... your
$5,000 trading advisory ... and your $2,000 live seminar. By the
time you get to the videos, the prospect will actually be
relieved that they are only $299.
 
Retailers know this trick well. If they want to increase sales of
the $50 sweaters, they put the sweaters on a table so that when
the customer walks down the aisle, he sees the $150 sweaters
first. Then the $100 sweaters.
 
When he gets to the end of the table, $50 for a sweater seems
like a bargain -- and he buys one.
 
An aluminum siding salesman always asked his prospects, "What do
you think it would cost to side your house in solid oak?" After
the prospect made her guess, the salesman then said: "Now let me
tell you 10 reasons why aluminum siding is better than solid
oak."
 
Of course, the buyer was relieved to hear that this superior
aluminum siding cost much less than she thought the oak would
cost.
 
This is an example of another proven sales technique: making an
apples-to-oranges comparison. For instance, ads for Georgetown's
American Speaker, a loose-leaf course on public speaking for
executives, compare the $297 subscription price to the $5,000 a
top speechwriter would charge to write just one speech.
 
Spreading out the payments can also help eliminate sticker shock.
Rodale and Franklin Mint are well aware of the appeal of several
smaller payments vs. one large lump sum.
 
The Franklin Mint was selling a chess set by the piece, with each
piece costing $17.50 and advertised as a collectible figurine in
its own right.
 
A collectible figure for $17.50 sounds reasonable enough, until
you realize that a chess set has 32 pieces, and therefore the
full set sells for a hefty $560 - a price that would give all but
the wealthiest chess enthusiasts a bad case of sticker shock.
 
When selling big-ticket items, offer leasing as an option and
quote it up front. A sticker price of $10,000 may be too much for
the customer's budget to handle. But with financing, you reduce
that cost to a low monthly payment of only $322.
 
State the price in terms that make it seem smallest. Even if you
want full payment up front, state the price in your promotion in
terms that make it seem smaller.
 
For instance, a term insurance policy with a $350 annual premium
gives you protection and peace of mind "for less than a dollar a
day." A $100 membership in a trade association brings you all the
benefits for a small daily fee that's "less than the price of a
first-class postage stamp."
 
Value the component parts of the product you are selling. If you
are promoting a set of tools in a nice toolbox, list the
individual tools in the set. Show that the retail prices of each,
when added up, come to much more than the package price --
therefore the buyer is getting a great deal.
 
Even better: Position one or two of the product elements as
premiums the buyer can keep even if he returns the product.
Offering "keeper" premiums usually increases response.
 
For our toolbox example, you could throw in a couple of free
screwdrivers or wrenches. Or make the toolbox free.
 
Or say you sell how-to audiocassette programs. Instead of selling
your 8- CD audio album for $69, say it is a 6-CD album for $69.
Then position the other two CDs as premiums. People will think
it's a better deal because they are getting two CDs free.
 
Sincerely,
Bob Bly
Copywriter / Consultant
590 Delcina Drive
River Vale, NJ 07675

Phone 201-505-9451
Fax 201-573-4094
www.bly.com
 
Follow Bob:
Twitterhttp://twitter.com/Robertbly 
LinkedInhttp://www.linkedin.com/in/bobbly 
Facebookhttp://www.facebook.com/people/Robert-Bly/535042603 

Great article about freelance writing!!

Gaining Muscles As a Freelance Writer

Freelance writing is a career you can pursue from anywhere, even from your kitchen table. It is simply the best way to earn money on the internet today, from the comfort of your own home. It's a profession that many aspire to, but relatively few attain.

Do You Need Inspiration To Become a Freelance Writer?

A lot of people believe that you need inspiration to hit you to become a writer. I think that it's nice if it happens. That's not how it started for me. I created a website Computer Secrets Busted. I wanted to share the knowledge accumulated during a long professional career as a Software Developer. I wanted the website to be noticed. That led me to writing. The desire to succeed pushed me to my computer and led me to spend many hours trying to perfect my writing.

The truth of the matter is that freelance writing is hard work that takes devotion and skills if you want to be successful. It's like any other career. If you are looking to "get rich quick" then freelance writing is not for you. But if you treat freelance writing as a conversation with a friend then it might work.

I decided to write about things that I am an expert of: computers, security software, gadgets, data backups, internet and web hosting. I believe, this information is helpful for a lot of people today. That encourages and inspires me to write even more.

Reading has always been my passion. Now writing becomes another passion of mine. Writing regularly teaches me how to write and leads to creative writing. Writing became continuation of reading and started as a desire to share thoughts created during reading.

That's how inspiration starts. It creeps on you, it grabs your thoughts and you have no choice - you have to spill your thoughts and feelings on paper. Freelance writing benefits us because while we are writing articles, we are actually teaching ourselves in the process. If you put in the work now, you can reap the freelance writing benefits later. Things I learned while crawling through my first articles:

Establish real goals 
Plan your time 
Quality over quantity 
Organize working space, otherwise you lose a lot of time 
Do not wear pajamas in the office even if your desk is your kitchen 
Accept boring assignments to earn exciting money

Never be afraid to make mistakes as long as they are not disasters. Working at your own pace and being your own boss is a great advantage. Once freelance writing becomes a real skill - making money on internet comes naturally.

Alla Goltsman is a Freelance Writer and a Webmaster. Visit her blog [http://CompuBasket.com]Computer Secrets Busted for money saving internet tips and further information about security software for your computer, electronics, gadgets, home based business and answers to many computer questions. Follow Alla on Twitter http://twitter.com/1galla

Article Source: [http://EzineArticles.com/?Gaining-Muscles-As-a-Freelance-Writer&id=5085342] Gaining Muscles As a Freelance Writer

Comments (0)

Wednesday, September 22, 2010

Consistency is Key in Internet Marketing (Great VID!!)

So You Want to Be a Writer?

Words to Live By for Anyone Who Creates...

so you want to be a writer? by Charles Bukowski

if it doesn't come bursting out of you
in spite of everything,
don't do it.
unless it comes unasked out of your
heart and your mind and your mouth
and your gut,
don't do it.
if you have to sit for hours
staring at your computer screen
or hunched over your
typewriter
searching for words,
don't do it.
if you're doing it for money or
fame,
don't do it.
if you're doing it because you want
women in your bed,
don't do it.
if you have to sit there and
rewrite it again and again,
don't do it.
if it's hard work just thinking about doing it,
don't do it.
if you're trying to write like somebody
else,
forget about it.
if you have to wait for it to roar out of
you,
then wait patiently.
if it never does roar out of you,
do something else.
if you first have to read it to your wife
or your girlfriend or your boyfriend
or your parents or to anybody at all,
you're not ready.
don't be like so many writers,
don't be like so many thousands of
people who call themselves writers,
don't be dull and boring and
pretentious, don't be consumed with self-
love.
the libraries of the world have
yawned themselves to
sleep
over your kind.
don't add to that.
don't do it.
unless it comes out of
your soul like a rocket,
unless being still would
drive you to madness or
suicide or murder,
don't do it.
unless the sun inside you is
burning your gut,
don't do it.
when it is truly time,
and if you have been chosen,
it will do it by
itself and it will keep on doing it
until you die or it dies in you.
there is no other way.
and there never was.

Tuesday, September 21, 2010

Three Things to Ask Your Content Writers

We all know that hiring writers isn't cheap. That's because you have to pay for good quality. But when you need lots of content written, you're easily looking at a three figure investment or more. By asking three questions of your writers you can insure the you always get your money's worth.

Q: "How Long Have You Been Writing for the Internet?

This may seem like a silly question but it's a very legitimate one. Just because someone is a good writer doesn't mean they can write for the Internet.

Writing for the web takes skill and it takes knowing what online readers want. Only through lots of experience can anyone expect to create online content that people actually want to read.

Q: Are You Writing the Content or is a Team Creating My Content?

When you ask a writer for samples, it does little good if he or she isn't the one creating your content. By asking who is writing your content you can make a decision whether to use that writer or not. That's not to say that a team of writers can't do a great job! It just means that a writer should never lie about or try to hide the fact that he or she Is the only one writing your content.

Q: Why Do You Charge What You Do?

If you're going to pay for content, you are well within your right to ask why you're being charged what you are. The writer may cite lots of experience, the fact the the writing is always of the best quality or that he or she Is always on time. You may find the writer coming down in price after this question, which may indicate a lack of confidence. That means you want to move on.

A writer who isn't confident in his or her abilities likely won't give you the quality content you desire. But if you ask the a above question and your writer gives you firm answers as to why the rates are what they are, then you may have just found the perfect writer for you.

Finding quality writers can be difficult. But if you know the right questions to ask then you'll always come our on top.

Until next time,

~ The Creative Content Team BlogBooster-The most productive way for mobile blogging. BlogBooster is a multi-service blog editor for iPhone, Android, WebOs and your desktop

Aren't You Tired of Hiring Bad Writers?

When you want traffic that converts, think of Creative Content!!acreativecontent@gmail.com!

Wednesday, September 15, 2010

Monday, September 13, 2010

Three Things You Should Look For In a Content Writer

When you need content written, all you ask for are three things. These include:


·        Timeliness: A deadline is extremely important. When you pay good money to have your content written, you expect that content to be turned in by the deadline you set. Anything else is unacceptable and unprofessional on the writer’s part.


·        Quality: You want your content written by a native-English speaker who has a solid grasp of the English language. You want your copy edited, polished and ready to go by the time it hits your inbox. You will not settle for misspellings, broken English or content that has the feel of a first draft. Again, you pay good money for your content and for that you expect the utmost quality in every piece of content you order.

·        Reliability: When you hire a writer, you expect there to be direct lines of communication. You shouldn’t have to wait more than 24 hours for a response from your writer, and even that is too long in most cases. You want your emails and all other forms of communication answered as soon as possible. You also want a writer who will remain dedicated to your projects again and again, thus making you as much money as possible.


The question you might be asking yourself is, “Do these types of writers still exist?” It would seem like the efficient, dedicated writer has gone the way of the Dodo. All you have to do is look on the Warrior Forum at all the advertisements from writers charging $1-3 for an article. One recent ad touted 750+ word articles for $2.50!


Now I ask you: how can you expect timeliness, quality and reliability from a writer who doesn’t have the respect to charge what he’s worth? $2.50 for an article? That article is probably outsourced to Indonesia and that means you have no idea what your article is going to sound like or look like by the time you receive it.
When you order cheap articles, you get ‘cheap’ quality, bottom line.  Instead, you should be willing to pay a bit more for the work you need.


That’s where Creative Content comes in. We are native-English speakers, we have a strong command of the English language and we have the sort of conversational style that makes your website’s visitors stick around.
While our prices aren’t ‘cheap’, we’ll do our best to keep within your budget. Our rates are merely proportional to the quality you expect, and the quality you deserve. If you want quality, you must expect to invest in that quality. You’ll be pleasantly surprised, and we know you’ll love the client experience we provide.


Whether you need articles, press releases, blog entries, e-books, squeeze pages, auto-responder messages, or anything else, Creative Content will provide the timeliness, quality and reliability you demand in your content writer.


Don’t waste any more time on those bargain bin writers. Give your business the respect it deserves and hire The Best for your content writing needs. You’ll know you made the right decision when your traffic levels and profits soar.


To learn more about rates and availability, contact Creative Content at acreativecontent@gmail.com.



Thanks for your time and we look forward to working with you.